“Incentive Tourism” heats up

[May Point Network] Recently, Ou Pengnian, who works in Jianghai District, and several colleagues participated in the two-day tour of Huizhou organized by the enterprise. "This is the reward of the company's outstanding employees at the end of the year." .

[May Point Network] Recently, Ou Pengnian, who works in Jianghai District, and several colleagues participated in the Huizhou two-day tour organized by the enterprise. “This is the reward of the company for outstanding employees at the end of the year.” Ou Pengnian’s tone With pride. After coming to the company for more than two years, Ou Pengnian participated in the company's incentive travel activities for the first time due to his active work. The reporter learned from various travel agencies in the city that near the end of the year, many companies used tourism as a way to reward employees.

“Incentive Travel” can promote business development

It is understood that the history of incentive travel can be traced back to the 1920s and 1930s, when many foreign companies used it as a way to motivate employees. Today, 50% of US companies use this method to reward employees. In the UK, 2/5 of the bonuses for employees are paid to employees in the form of incentive travel, while in France and Germany, more than half of the bonuses are paid to employees through incentive travel.

“Incentive tourism is an important project of modern tourism.” Ms. Lin of Jiangmen China Travel Service said that this kind of tourism is to reward employees with excellent work performance, enhance the sense of honor of employees, strengthen the team building of the unit, and the general enterprise will The theme dinner is interspersed with the theme, as well as some creative activities such as “surprise” and “touching” to promote corporate culture and promote business development.

“Incentive Travel” allows employees to forge ahead in the “Rapid”

“At this stage, the insurance and pharmaceutical industries are more enthusiastic about incentive travel.” Jiangmen Dafang Tourism, Feiyang Travel Agency, Jiangmen International Travel Service, Jiangmen China Travel Service, Guangdong China Travel Jiangmen Travel Service, etc. all said that companies in these industries have large incentive tours every year. The group traveled to different destinations. General incentive travel includes conferences, tours, awards ceremonies, theme dinners or evening parties. The heads of the company will come forward to accompany the winners and discuss the company's development plan. This is undoubtedly a privilege for the participants.

“Insurance companies have many kinds of tourism activities. If you complete the task within a limited time, you can go to travel.” Mr. Wu, who works at an insurance company, told reporters that he has participated in many awards organized by the company in recent years. Tourism activities are both short-haul and long-distance. "At the end of 2007, the company launched a new type of insurance. After completing a certain amount of tasks, it can even go to Korea for a five-day tour. Unfortunately, I did not finish it at the time and did not make it." Mr. Wu told reporters that this kind of reward is very exciting.

It is reported that the current incentive tourism in our city is still based on heavy rewards and light incentives. If we can learn from foreign countries to strengthen incentives and increase the content of corporate culture, then reward tourism will be more meaningful.

"Incentive Travel" market has great potential

"In today's increasingly personalized tourism, reward tourism is undoubtedly a new direction of tourism development, and has great potential." Jiangmen Dafang Tourism, Feiyang Travel Agency, Jiangmen International Travel Service, Jiangmen China Travel Service, Guangdong China Travel Jiangmen Travel Agency and other travel agencies are responsible for In an interview with reporters, people said that unlike ordinary groups, incentive travel is more participatory and creative, because regular sightseeing and shopping can no longer meet everyone's needs, and everyone pays more attention to the experience of different experiences and the touch of the soul.

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